Even with all the right tools in place, getting your live event content to the right audiences in the right formats and in the right quality can still be a challenge. The Content Hub automates the live content management process and opens up new possibilities for you to enhance its value.
The content hub allows you to exploit all of your live content sources and create tailoired and market-specific content packages. This makes your live event even more appealing to your rightsholders.
Does one of your sponsors have different branding for its products in different territories? Geo-targeting allows you to adapt sponsorship activation packages according to territories.
Allow rightsholders to take live content focusing on a particular athlete or a particular discipline at a multi-sport event. You can even give them flexible control over the live content they want take from an event within their agreed rights package.
A smaller physical footprint at an event makes sense for economical and ecological reasons. The content hub incorporates features such as remote production and remote MCR, allowing production and control to be managed off venue.