Roch Pellerin has been appointed as the new President of Eurovision Americas Inc, a subsidiary of Eurovision Services.
A veteran of the media industry with extensive experience throughout Europe and North America, Roch joined Eurovision Services on 01 March 2019 from TRT World where, as Director of Marketing, Communication and Distribution, he implemented a linear and digital distribution strategy for major territories and platforms, expanding the global reach to 260 million television households.
Prior to this, Roch held a number of senior roles with Al Jazeera Media Network, ESPN/DISNEY, and Canal+ Group. Additionally, he served as Managing Director in charge of sales, marketing and administration for Eurosport France and he worked in New York City at A&E Television Networks as director of financial planning.
“I am delighted to welcome Roch to the team. Roch brings the global experience and industry insight needed to help Eurovision Services expand its presence in North America and elsewhere. He will be an essential part of our strategy to continue to grow the Eurovision Services portfolio through various areas, including new media and online platforms, to ensure that we maximise the content value for our clients and help them to reach the widest possible audiences,” says Marco Tinnirello, CEO of Eurovision Services.
Roch added: “After years of international experience across all continents, it’s important for me to work for a company that has a global footprint and strategy. Eurovision Services provides such an opportunity and offers new challenges for me to take on. It’s an ideal match and I’m eager to put my professional sport and news background to work. The fact that Eurovision Americas operates one of the largest media markets in the world is also an important factor. I look forward to joining such a forward-looking and energetic team.”