As the Olympic flame makes its way towards London, the European Broadcasting Union (EBU) is poised to bring European viewers more live Olympic and Paralympic coverage on television, radio and online than ever before.

Preparations are underway at the International Broadcast Centre (IBC) in London, where the EBU and its Members occupy more than a square kilometre of floor space.

From there, the EBU will be running 12 simultaneous multilateral transmissions and three unilateral feeds for up to 13 hours a day for the duration of the Games. This comprehensive set-up will ensure that more than 70 rights holders will have the pick of all 40 sports on offer.

EBU President Jean-Paul Philippot said: "The EBU provides reliable, flawless delivery of live premium sports to the broadcasting industry, and it is an honour to be able to demonstrate this at the London 2012 Olympic Games. We have grown alongside the IOC since 1956, and the EBU and its Members will provide for these games the most extensive coverage on all media platforms – more than ever before."

The EBU will also provide Member reporters, commentators and technical staff with any space, equipment and logistical support they need in London to cover the Games for their home nations.

EBU Members are planning to produce thousands of hours of programming, which will be distributed across all media to an unprecedentedly large audience.