WATCHES AND WONDERS GENEVA 2024

The world’s largest watchmaking event to open its doors in Geneva.

The 2024 edition of Watches and Wonders, world’s largest watchmaking event  ever to be organized in Geneva, will take place from April 9 to April 15 at Palexpo exhibition center, attracting thousands of enthusiasts and industry professionals from all around the world.

This year, the Salon will see 54 most prestigious watchmaking Maisons gathered under one roof, unveiling their latest wonders and exceptional pieces. This includes historic key players to newcomers, who are exhibiting for the first time at the Salon.

The first four days will gather business professionals, while after that, the event opens its doors to the wider public over three days for the very first time.

This year, the emphasis will be on innovation, with a special focus on the young generation, offering a truly educational and cultural platform. In the new LAB, schools, start-ups and exhibiting brands will present their vision of tomorrow's watchmaking.

The event is also extending for the second year in a row into the heart of Geneva with its vibrant ‘In The City’ program, captivating guests with a rich array of cultural experiences and watchmaking craftsmanship showcases.