Creative Legacy  14:00-14:15 GMT  06-SEP-2012  WF Date Shot: 05-SEP-2012 Location: LONDON Country: UNITED KINGDOM Sound: NATURAL   Language:  Aspect ratio: 16:9 Source: GBNOTV Restrictions: Free worldwide access to all broadcasters. This material is free of charge, available in Europe, Middle East and North Africa (EU7A), the Americas (IS805) and Asia (Asiasat 5). -------------------------------------------- ALL RIGHTS ARE GRANTED UNTIL THE 31 DECEMBER 2012 AFTER WHICH ANYONE WANTING TO USE THE MATERIAL SHOULD CONTACT THE GLA PR DEPARTMENT AT MAYOR@LONDON.GOV.UK FOR PERMISSION TO USE THE FOOTAGE Dopesheet: London Media Centre features - Paralympic games. Olympic Creative Legacy Enjoyed by more than 12 million people, the London 2012 Festival has been one of the most successful elements of the London 2012 Olympic Games. The UK has much to offer creatively from theatre to film, and also fashion and the wider arts. The Olympics was a window to the world be it the opening ceremony inspired by Shakespeare, the new exhibition on James Bond hosting a star studded evening, or Bollywood Film makers expressing their love for the UK. The British Film sector is a major contributor to the economy and is in good shape to tackle the future. All studios are booked and productions of all kinds and sizes are using the UK as a base. Featuring Interviews with: Anne Hathaway, Actress David Parfitt, Film Producer & Chairman of Film London Mark Rylance, Actor Karan Johar, Film Director Jonathan Moore, Director, Pop-Up Shakespeare Justine Simons, Head of Culture for the Mayor of London Derek Watt, Studio Executive, 3 Mills Studios ---------------------------------- Further information on all our films, rushes of footage or enquires regarding other material available please contact: broadcast@LondonMediaCentre.co.uk Refer to www.londonmediacentre.co.uk for information regarding London Media Centre registration process and the services offered during the London Olympics and Paralympics. Shotlist: The content is provided in two versions: 1. With Graphics (Tracks 1+2: Stereo Music and Effects. Track 3: English Voice Over. Track 4: Effects Only) 2. Clean (Tracks 1+2: Stereo Music and Effects. Track 3: English Voice Over. Track 4: Effects Only) ------------------------------ Shotlist - Edited package, clean version - Edited package, dirty version - Rushes package: Various at 3 Mills Studios Various What You Will: Pop-up Shakespeare event at Covent Garden ------------- Script: 10:00:00 OPENING GFX The Globe Theatre on London?s Southbank and William Shakespeare are undoubtedly part of the UK?s creative soul. It?s here that the world famous English poet and playwright presented many of his greatest plays. And during this Olympic summer Shakespearean characters popped-up in London as part of a season of cultural surprises. SOT Jonathan Moore, Director: So I think that was the idea to democratise it a bit and make it more available to people and maybe bring a bit of Shakespeare to people, the man on the street really. That?s the idea. A surprised public was suddenly faced with Hamlet or Cleopatra or Juliet. SOT Mark Rylance, Actor: It?s hard for me not to think this but I would have thought that it is one of the main reasons why you make a stop in London, or choose London of anywhere to go in the world... it?s the extraordinary creativity and inventiveness and sense of humour that we all have crammed on this little island. You know, so of course our arts, particularly in the use of the English language, I would have thought well known and it would have been? people would have thought it was crazy if there wasn?t something artistically going on. SOT Jonathan Moore, Director: I think it will hopefully introduce people to Shakespeare who might not necessarily think they liked it. And I think, who knows, it is difficult to quantify something like this because of the very nature of it is people disappearing back into the crowd, but hopefully they will disappear back into the crowd and into their lives with a, maybe just their interest or curiosity has been pricked. A 21st Century Shakespearean flash mob. On the hour, every hour, the 50 actors gathered for a group dance. It was also Shakespeare that was at the heart of the Olympics opening ceremony, which was an extravaganza of British creativity. SOT Justine Simons, Head of Culture for the Mayor of London: Always around 7 out of 10 people say that arts and culture is the reason they love London. It gives it its edge and unique character. And I think what we have been able to do this year is to really shine a big light on that aspects of the city. So I think moving forward people will really see that, and I think it will be a great benefit to the city. Leicester Square in the heart of London has become an icon of the ever-growing British film industry. A walk on the red carpet here is a true moment of fame and glory for any film actor. Last year the total UK film production spend hit 1.2 billion Pounds. And foreign stars love to come and work here. SOT Anne Hathaway, Actress: This is my 3rd film in as many years over here. And you guys just have the best work ethic. You just get on with it with a great sense of humour. As with Shakespeare in theatre, the James Bond series are an ultimate British film cult product. And during the Olympic summer 007 even had his own exhibition in London?. and also played a role in the Olympic opening ceremony. The Olympics, and especially the opening and closing ceremonies, were a massive showcase of British can-do. ?Harry Potter?, ?Sherlock Holmes? and ?The King?s Speech? are three recent examples of major British-made blockbusters. The producer of ?Shakespeare In Love? believes that hosting the Games will have a positive spin off for the UK?s creative industry. SOT David Parfitt, Film Producer & Chairman of Film London: We have a great profile at the moment. It is a question of reminding people, because people do know that London is a great city. But having an event like this to focus people has been hugely important to us. The British film sector is in good shape to tackle the future. All studios are booked, and productions of all kinds and sizes are ongoing. SOT Derek Watt, Studio Executive, 3 Mills Studios: You can provide everything that you can possibly need basically. If you want the big stuff to make a blockbuster you can go to studios. If you want to make independent, niche films ? which is what our market really is ? you come here. So we can provide everything. And of course there is also always the background of the skillset of the crew and the talent that is here all the time. Iconic director Ridley Scott is currently filming ?The Counselor?, featuring Brad Pitt, in London. And the reach of UK?s creative memory has also even influenced Bollywood. Top Indian film director Karan Johar loves working in the UK, as well as showing his productions here. SOT Karan Johar, Film Director: The arts, the theater, the culture, the inheritance of cultures, the fashion? all that has been tremendously influential to me as a filmmaker. I am sure my visits to Great Britain, my time spent here has definitely contributed to my thinking process and definitely added to me as a filmmaker. Back on stage. The industry adds just under 3 billion pounds a year to the UK economy. Popular with locals, but also one of the key reasons why visitors come to London. Research by Visit Britain found that some 300,000 foreign visitors annually see a stage show in the UK. But British theatre is also a popular export product. Take for instance the UK award-winning ?One man, Two Guvnors?. This hit comedy is about to tour the world. From Hong Kong to Australia and New Zealand, while it continues to be on the bill in New York and London?s own West End. The creative industry in the UK clearly has a lot to offer and has a great image globally. The Olympic exposure needs to be capitalised now. Keyframe:  Id Item: 627100 Tx_Time: 14:00 - 14:15   Tx_Date: 06-SEP-2012  Status: TRS Origin: ZZEBU  Origin City: GNVE Item type: WF